Second Best is a new beer business. BrewDog Equity Punks can apply to claim the same equity stake they once held in BrewDog in Second Best, for free.

If we get this right then the second beer business that we build together might just be the best one. 🍻

We are looking to either buy or build a long-term home for Second Best. In the meantime we are also exploring making some batches with trusted partners who we have brewed with in the past.

Second Best is an entirely separate company from BrewDog and we are not able to speak to what happens to BrewDog shares. For that, you would need to contact BrewDog or their administrators directly.

Check your inbox — we have emailed everyone who registered a link to complete their official registration. You will be asked to confirm your full legal name, date of birth and postal address, and to formally accept your share allocation. Please complete this by Monday 10 August 2026. If you can't find the email, contact hello@secondbest.beer.

The equity offer is currently exclusively open to former BrewDog Equity Punk investors. This includes investors from all rounds of Equity for Punks, including US-based investors, European investors, Australian investors and staff who participated in Hop Stock rounds.

Currently, the equity offer is exclusively open to former BrewDog Equity Punk investors. In the meantime, you can register your email at secondbest.beer to be first in line for updates on future investment opportunities.

Simply head to www.secondbest.beer and enter your email address. The official registration window has now ended, but if you were a BrewDog Equity Punk we will do all we can to get you your free shares.

Please use your current legal name and current address. As Second Best is a separate company from BrewDog, we need your current details for the allotment process. We will verify your entitlement against the public register of BrewDog shareholders, so the name and address previously associated with your BrewDog shareholding do not affect your entitlement.

Please use your current legal name as it appears on official documents for the registration with Second Best, and let our team know about your name change at hello@secondbest.beer.

If you completed the form, your details have been received. Some people have found our emails in their spam or junk folder, so please check there and add us to your safe sender list. If you are still unsure, please email hello@secondbest.beer and we will confirm your registration.

Yes. Both your UK and US BrewDog shares are fully honoured and will be taken into account.

Yes — you will also be eligible.

Yes, absolutely. Please register your details at secondbest.beer and you will be included.

Please don't worry. We expect to verify shareholdings using official public records and will share full details of the verification process after the registration deadline closes. If we require any additional information from you, we will contact you directly.

Second Best is an entirely separate company from BrewDog and we are not able to assist with requests for BrewDog shareholder records directly. If you require copies of your records, you would need to contact BrewDog.

Yes. Please register using the original shareholder's name and an up-to-date email address. We will share full details of the verification process after the registration deadline closes and will contact you directly if any additional information is required.

We are working hard in the background and have a lot to put in place before we launch. We will be sharing more details in the coming weeks. Watch this space.

AF beer is absolutely on our radar, even if just to keep James' wife happy.

Export is on our radar and something we are excited about. We are focused on getting the foundations right here in the UK first, but we will keep international partners and markets in mind as we grow.

If you would like to be considered for future roles, please send your details to hello@secondbest.beer and we will keep them on file.

You can reach us at hello@secondbest.beer. We are receiving a high volume of emails and appreciate your patience — we will get back to you as soon as we can.

You can follow us on Instagram @secondbestbeer and keep an eye on secondbest.beer for the latest news and announcements.