For Equity Punks
Frequently Asked Questions

Second Best

FAQs

Answers to common questions about Second Best, eligibility, registration and what happens next.
About Second Best

The basics

What is Second Best?

Second Best is a new beer business. BrewDog Equity Punks can apply to claim the same equity stake they once held in BrewDog in Second Best, for free.

Why is it called Second Best?

If we get this right then the second beer business that we build together might just be the best one. 🍻

Where will you be brewing?

We are looking to either buy or build a long-term home for Second Best. In the meantime we are also exploring making some batches with trusted partners who we have brewed with in the past.
Equity & Registration

Who can claim, and how

Who is eligible to claim equity in Second Best?

The equity offer is currently exclusively open to former BrewDog Equity Punk investors. This includes investors from all rounds of Equity for Punks, including US-based investors, European investors, Australian investors and staff who participated in Hop Stock rounds.

I was not a BrewDog investor. Can I invest in Second Best?

Currently, the equity offer is exclusively open to former BrewDog Equity Punk investors. In the meantime, you can register your email at secondbest.beer to be first in line for updates on future investment opportunities.

How do I register?

Simply head to www.secondbest.beer and complete the registration form. Once the registration deadline closes, we will be in touch with everyone with full instructions on how to claim your equity.

I registered but did not receive a confirmation email. Am I on the list?

Yes. If you completed the form, your details have been received. Contact us at hello@secondbest.beer if you would like to check with us. Registrations are still open, so please encourage any fellow Equity Punks who haven't yet registered to visit secondbest.beer.

I hold US BrewDog shares. Are these included?

Yes. We will be honouring US shares as well. Please register at secondbest.beer and your US shareholding will be taken into account.

I purchased BrewDog shares on a trading day (secondary market). Do these qualify?

Yes — you will also be eligible.

I was a BrewDog staff member who participated in Hop Stock. Am I eligible?

Yes, absolutely. Please register your details at secondbest.beer and you will be included.
Share Verification

Proving your stake

I no longer have access to my BrewDog shareholder certificate. What do I do?

Please don't worry. We expect to verify shareholdings using official public records and will share full details of the verification process after the registration deadline closes. If we require any additional information from you, we will contact you directly.

Can Second Best help me access my BrewDog share records?

Second Best is an entirely separate company from BrewDog and we are not able to assist with requests for BrewDog shareholder records directly. If you require copies of your records, you would need to contact BrewDog.

I inherited BrewDog shares from a family member who has passed away. Will these be honoured?

Yes. Please register using the original shareholder's name and an up-to-date email address. We will share full details of the verification process after the registration deadline closes and will contact you directly if any additional information is required.
The Business

What's next

What are your plans for Second Best?

We are working hard in the background and have a lot to put in place before we launch. We will be sharing more details in the coming weeks. Watch this space.

Will you be making non-alcoholic (AF) beer?

AF beer is absolutely on our radar, even if just to keep James' wife happy.

Will Second Best export internationally?

Export is on our radar and something we are excited about. We are focused on getting the foundations right here in the UK first, but we will keep international partners and markets in mind as we grow.
Jobs, Partnerships & Contact

Get in touch

Are you hiring?

If you would like to be considered for future roles, please send your details to hello@secondbest.beer and we will keep them on file.

How do I get in touch with the Second Best team?

You can reach us at hello@secondbest.beer. We are receiving a high volume of emails and appreciate your patience — we will get back to you as soon as we can.

Where can I follow Second Best for updates?

You can follow us on Instagram @secondbestbeer and keep an eye on secondbest.beer for the latest news and announcements.